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REACH launches F&B training program with Starbucks Vietnam
The Starbucks Vocational Training program will engage 50 youth between the ages of 18 and 24, including those who have been affected by family violence, human trafficking, and poverty, in a training program where they will acquire the professional and life skills required to succeed in the retail sector.
According to Patricia Marques, general manager of Starbucks Vietnam, they have created this project to build confidence, self-esteem and training to help youth in Vietnam to succeed in the economy.
Youth will receive both classroom instruction focused on subjects such as customer service, English language learning, financial literacy, and work readiness, as well as on-the-job training. Upon completion of the program, youth will receive six months of follow-up assistance to help them secure full-time employment.

“By providing employers with skilled young people, we are proud to partner with Starbucks Vietnam to contribute to the development of a workforce that can help to meet the demands of Vietnam’s rapidly changing economy, while empowering some of the country’s most disadvantaged communities,” said Dr. Michael DiGregorio, the Asia Foundation’s Country Representative.

REACH Executive Director Pham Thi Thanh Tam described the partnership as “an exciting chapter in our mission to help disadvantaged youth find their place in Vietnam’s job market.

“At a broader level, this partnership will strengthen REACH’s capacity to deliver industry-leading training that can help our students succeed in Vietnam’s ever-changing and highly-competitive labour market,” said Ms. Pham.

REACH is a local non-governmental organisation specialising in providing vocational training, career advice, and job placement to some of Vietnam’s most disadvantaged youth. From 2008 to date, REACH has trained over 13,000 youth with a very committed staff. Nearly 85 per cent of its students have been placed in a stable employment post-graduation and over 50 per cent of REACH graduates receive a promotion or salary increase in their first working year

Originally published in Timeout Vietnam and The Saigon Times.
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